![]() ![]() Matt Hall of Hipster Whale, one of the original creators, is happy with the partership which, given the incredible success of Crossy Road, was sort of essential. We’re so glad gamers love it as much as we do.” Together, we were able to reach a massive fan base without compromising the gaming experience. “We worked closely with the Hipster Whale guys to preserve its fun, indie spirit. “The very moment we got our hands on an early beta of the game last August, our entire review team instantly caught Crossy Road fever,” said Henry Fong, CEO of Yodo1. As you might expect, they were pretty chuffed with the result. Instead the project was handed off to Yodo1, a leading mobile publisher in the states. The Android version of Crossy Road wasn’t made by the original Australian creators of the game. How does one operate under those circumstances? I guess you can’t, you just have to ride that wave. There’s no telling what’s going to go crazy, no telling what will be sticky. Terrifying, not because I have a problem with mobile gaming (Crossy Road is easily the game I’ve spent the most time with over the last couple of months) terrifying because mobile gaming continues to operate on a scale that we cannot understand and cannot predict. I find the scale and potential of mobile gaming tremendous and terrifying at the exact same time. Now, 20 days later, the game has hit 10 million downloads. ![]() It was released on Google Play for Android devices on January 7. Case in point: the Android version of iOS smash-hit Crossy Road.
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